New announcement. Learn more

REPRESENTING KIWIS ON ISSUES THAT MATTER MOST.

TURNING COMMUNITY VOICES INTO PEOPLE POWER.

WHAT IS LOBBYING?

Lobbying is when someone tries to influence a government decision.

It can happen in public - like giving a speech or making a submission. But most of it happens in private. Behind closed doors. In meetings, phone calls, and emails you’ll never see.

Unlike many other countries, New Zealand has no rules about lobbying. No public register. No code of conduct. No clear limits on access or influence.

That means the people with money, power, or the right connections usually get through the door first.

Big businesses, consultants, legal teams, and government relation firms know how to work the system. They ask for things that help them (or their clients), even if it hurts others.

Lobby for Good is here to change that.

We work to open the doors.
We help communities speak up.
We make sure democracy works for everyone - not just the few. 

CLEAN IMAGE. HIDDIN INFLUENCE.

New Zealand is branded one of the least corrupt countries in the world - but that’s easy when lobbying is unregulated, influence is untracked, and there’s nothing to measure corruption against.

Lobbying in New Zealand doesn’t just happen in Parliament.
It happens daily - in council meetings, ministry offices, and ministerial inboxes.

Consultants, PR firms, lawyers, and corporate lobbyists shape decisions long before the public even knows they’re being made.

  • They draft the language.

  • They frame the narrative.

  • They steer the outcome.

Because it looks like “advice” or “expertise,” it often goes unquestioned.

But when information is curated to serve a specific agenda, officials aren’t working with neutral facts - they’re working inside a script.

This is what unregulated lobbying looks like:

Quiet. Persistent. Unaccountable.
And it thrives in the dark.

Without transparency, influence is invisible - and irreversible.

But when people can see who’s shaping decisions, they can contest bad ones and demand better.

That’s not just transparency. That’s structural democracy.

WHAT LOBBY FOR GOOD DOES

We do two things:

1. We fight to fix the system.

  • New Zealand has no serious rules on lobbying.

  • No public register. No code of conduct. No meeting disclosures.

  • That’s not oversight, that’s a blueprint for policy capture.

We’re demanding basic democratic infrastructure:

  • A public register of lobbyists

  •  A mandatory code of conduct

  •  Full, timely reporting on meetings and access

Without these, there’s no way to track who’s shaping policy - or to challenge whose interests are being served.

2. We use the system to rebalance power.

  • We act as a public-interest lobby group.

  • We represent those locked out of closed-door influence: communities, charities, everyday New Zealanders.

HOW WE "LOBBY FOR GOOD"

Lobbying ins't the problem, secrecy is.

We use the same tools private lobbyists use - but for public interest, not private gain.

WE DO FOUR THINGS:

  • Expose influence: We track who’s shaping decisions, how they’re doing it, and who benefits - then bring it to light.

  • Train communities: We teach everyday New Zealanders how power moves, and how to move it back.

  • Connect causes: We help charities, advocates, and local groups combine forces,  to be louder, stronger, and harder to ignore.

  • Push for reform: We lobby for real transparency laws: a public register, mandatory disclosures, and enforceable standards.

When people understand how influence works - they can change what it protects.

WE OPEN ACCESS AND KEEP THE PUBLIC INFORMED

The problem isn’t that lobbying exists. It’s that influence is locked behind closed doors, and most people are locked out.

We’re here to change that.

We:

  • Turn lived experience into policy that reflects real needs

  • Build coalitions that cross silos and strengthen public voice

  • Use access to open access - so influence doesn’t stay with the few

  • Expose hidden decisions that affect housing, health, safety, and spending

  • Break down what’s happening, what it means, and what you can do about it

  • Most people don’t have time to scan council minutes or track policy shifts.

That’s where we come in - cutting through silence and spin to make things more visible.

Because democracy can’t function if people are kept in the dark. We track power and decisions, so the public can focus on living, not lobbying.

COMMUNITY-POWERED CAMPAIGNS THAT CHANGE SYSTEMS, NOT JUST HEADLINES

Lobby for Good doesn’t chase noise. We back what moves systems.
Strategic advocacy + real community power = change that lasts.

PRINCIPLE 1

STRUCTURAL IMPACT

We take on issues that affect real lives - housing, health, justice, safety, and fairness.

If it shifts power and changes outcomes, we’re in.

PRINCIPLE 2

PEOPLE OVER PARTIES

We don’t serve politics, we serve people. Our campaigns unite communities around shared needs, not party lines.
Because real change doesn’t follow the political cycle.

PRINCIPLE 3

AMPLIFY THE EXCLUDED

Too many voices are ignored, not because they’re wrong, but because they’re inconvenient.

We bring renters, survivors, workers, and communities into rooms they’re usually shut out of. With strategy and pressure, we force the system to listen.

PRINCIPLE 4

THE LONG GAME

We don’t do symbolic wins. We target root causes.

Because unless the structure shifts, the problem repeats.

We’re here to end the cycle, not patch it.

IF YOU'VE EVER THOUGHT "SOMEONE SHOULD DO SOMETHING."
THAT SOMEONE IS YOU

"There isn't just one bad deal. It's a pattern across years, governments, and structures."

— One of several whistleblowers who shared internal evidence with us

"IF WE CHANGE NOTHING, NOTHING WILL CHANGE"

WANT TO JOIN FORCES ON A LOBBY CAMPAIGN?

SHARE LFG WITH YOUR FRIENDS AND FAMILY

 

This product has been added to your cart

CHECKOUT